Web design inAmery, WI.

Amery is one of the bigger commercial centers in Polk County, over on the east side and a straight shot from us in St. Croix Falls. It’s the City of Lakes, but it’s not a town that empties out after Labor Day. The businesses here work twelve months a year.

Service area

The county, and where Amery sits in it

We work with businesses out in the townships the same as the ones on main street. A shop on a county road has the same search problem, usually a worse one.

We cross into Minnesota too. Taylors Falls, Chisago City, and the towns along Highway 8 are a short drive from the shop, and a business on that side of the river has the same problem as one on this side.

Nothing here is more than about forty minutes from the shop. That means we can sit down with you in person, and most of this work goes better across a table than over a call.

Not sure whether you are in range? Ask. If you are just outside it and the work is a fit, we will still talk.

St. Croix Falls WI · Balsam Lake WI · Luck WI · Amery WI · Clear Lake WI · Clayton WI

Every town we cover

Polk CountySt. Croix RiverSt. Croix FallsDresserOsceolaBalsam LakeLuckAmeryTaylors FallsChisago City

A year-round economy, and what that changes

Amery doesn’t live and die by summer traffic the way the river towns do. The hospital and clinic area anchors a steady healthcare workforce, and around it sits retail, the trades, and the ag-adjacent services that keep the surrounding townships running. That means demand is consistent instead of seasonal, and the businesses competing for it are the ones a local could name off the top of their head.

Steady demand is a good problem, but it hides a slow one. When the phone keeps ringing, nobody feels urgency about the website. So the site sits at whatever it was five or ten years ago, or never got built at all.

Being established isn’t the same as being findable

Plenty of good businesses in Amery have been here for decades and have almost nothing online to show for it. A site that hasn’t been touched since the last redesign, a Facebook page doing double duty as a homepage, or a listing with a phone number and not much else. None of that reaches the family that moved into town last spring and is searching for what you do on a phone, or the customer who has used you for years but can’t remember your hours and checks Google instead of calling.

Those searches happen constantly, and they get answered by whoever shows up first and looks current. That’s usually not a matter of who’s better at the work. It’s a matter of who has a site that loads fast, says plainly what they do, and gives Google something real to rank.

Reputation carries you with the people who already know you.

Modernizing without starting over

We build sites that get you found and get you chosen, and for an established business that usually means bringing something up to date rather than reinventing it. The name, the reputation, and the customer list are already there; the site is the part that hasn’t kept up. Once it’s live, we keep it running and grow it toward the systems behind it, like booking, follow-up, and review requests.

What’s missing is a front door that works on a phone.

We work with businesses across Polk County, including Amery, Balsam Lake, Luck, St. Croix Falls, and Osceola. If you’re running a business in this area, you’re in our backyard.

What it takes

Getting found here comes down to three things

The website

Loads quickly, says what you do before anyone has to scroll, and puts a call or a message one tap away.

Showing up in local search

A Google Business Profile filled out properly, a page for each town you cover, and the local signals that decide who ranks nearby.

The systems after that

Scheduling, reminders, and asking happy customers to leave a rating, all handled on their own instead of whenever you remember.

Most businesses have one of the three and not the other two. A site that looks fine with nothing running behind it, or good systems nobody can find. The three only pay off together.

Client work

Built and running for Halo Heating and Air

We built and maintain Halo Heating and Air’s site. It’s live, it’s ours, and we still handle the hosting and the edits.

Most of Halo’s work starts with a phone call, so the number is in the banner, the header, and the hero, and each one dials. Everything else on the site answers the questions that come before that call.

Next.js site · Hosted by us · Edits handled by us

See more of our work

haloheatandair.com
The Halo Heating and Air homepage we built, showing the emergency-service banner and hero

If you’re building a business here

Next steps:

  1. Send us the problem with your current site. Or the fact that you do not have one.
  2. We build a working version and walk you through it.
  3. You approve it before it replaces anything.

Not sure where to start? Start with what a customer should be able to find in ten seconds.

Every build includes hosting, edits, and a Google Business Profile. Common questions are answered on our FAQ.

Tanner Gaffey and James Kemp of AllSet, web designers in St. Croix Falls, WI

Tanner and James, in St. Croix Falls — the two people you’d actually be working with.