Web design inSt. Croix Falls, WI.

St. Croix Falls is home turf for us. AllSet is run by two St. Croix Falls High School alumni, so when we build a website for a business in town, we already know the customers you’re trying to reach and the other businesses you’re standing next to.

Service area

The county, and where St. Croix Falls sits in it

We work out of St. Croix Falls and cover the towns around it, both sides of the river.

St. Croix Falls WI · Dresser WI · Osceola WI · Balsam Lake WI · Amery WI

Every town we cover

Polk CountySt. Croix RiverSt. Croix FallsDresserOsceolaBalsam LakeLuckAmeryTaylors FallsChisago City

We know the businesses here because we’re from here

AllSet is run by two St. Croix Falls High School alumni. That’s not a credential, it’s context. We know this main street, we know which storefronts have changed hands, and we know what a Saturday in June looks like here next to a Tuesday in February. When we sit down with an owner in town, we aren’t starting from a blank questionnaire about the place.

We start with a website that gets you found and gets you chosen: fast, clear about what you do, and easy for a customer to reach you from. That’s the wedge. Once it’s live and working, we keep it running and grow it toward the systems that actually bring customers in, like booking, follow-up, and review requests, so the site keeps paying off long after launch.

Steady visitor traffic, and none of it knows you yet

Interstate State Park and the overlook pull steady visitors through town, and downtown’s shops and restaurants sit right in that path. Those people aren’t locals. They have no word of mouth to go on and no reason to know your name. They’re on a phone, cold, deciding in a few seconds where to eat, where to stop, and whether it’s worth walking another block.

That decision gets made in search, and there is no second pass at it. Two businesses on the same block can have the same storefront, the same window, and the same hours. The difference is whether the phone in their hand pointed at one of them.

A business either shows up in that search or the visitor walks past a door they never knew existed.

Downtown, and the stretch up on the hill

St. Croix Falls has two commercial centers now: downtown, and the growing stretch on the hill off Highway 8, where the hospital is relocating. Google does the sorting between them, and it sorts on whoever has the stronger site and the stronger local signals.

That’s worth getting ahead of. The town is changing, and the search results are going to change with it. The businesses that come up first a year from now are the ones building for it now rather than reacting to it later.

A customer searching “near me” doesn’t distinguish between the two.

The website

Loads quickly, says what you do before anyone has to scroll, and puts a call or a message one tap away.

Showing up in local search

A Google Business Profile filled out properly, a page for each town you cover, and the local signals that decide who ranks nearby.

The systems after that

Scheduling, reminders, and asking happy customers to leave a rating, all handled on their own instead of whenever you remember.

We work with businesses across Polk County, including St. Croix Falls, Dresser, Balsam Lake, Osceola, and Amery. If you’re running a business in this area, you’re in our backyard.

Client work

Built and running for Halo Heating and Air

We built and maintain Halo Heating and Air’s site. It’s live, it’s ours, and we still handle the hosting and the edits.

Next.js site · Hosted by us · Edits handled by us

haloheatandair.com
The Halo Heating and Air homepage we built, showing the emergency-service banner and hero

If you’re building a business here

Tell us what you are trying to fix. We will show you it working before it touches the rest of your business.

Every build includes hosting, edits, and a Google Business Profile. Common questions are answered on our FAQ.

Tanner Gaffey and James Kemp of AllSet, web designers in St. Croix Falls, WI

Tanner and James, in St. Croix Falls — the two people you’d actually be working with.